I'm Speaking at PhotoshopWorld Friday Evening

Well, I'm off to Las Vegas for PhotoshopWorld this Friday to make a presentation. I'm listed as a Special Event, from 7pm until 9pm, just before Scott's Midnight Madness program, which starts at 10. Plus, there aren't many other programs happening that conflict with mine, so go get takeout and come by.

Here's a link to the schedule of events.

What's the subject matter?

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The program's going to cover:

How do you operate a successful freelance photography business? How do you determine your rates, handle supposedly 'no-change' contracts, late-paying clients, and debates over rate increases. Simply put, the business of photography is just plain time-consuming and oftentimes daunting. How can you negotiate better? How do the needs of editorial and commercial clients diverge and intersect? During this presentation, John will address these topics and more as you learn to handle your business better and more efficiently. We will discuss considerations when developing rates and resources, designing a business model that accounts for everything from taxes to business expenses, plus several techniques for negotiating with clients.

Haven't upgraded to CS3 yet? Do it now! It's so worth it. Click here to upgrade for your PC,
and here to upgrade for your Mac. Don't have a legit copy yet? If you're borrowing a friends (or your company's) copy of Photoshop, you have little ground to stand on and complain when someone borrows one of your photographs for their own purposes. Now's the time to go legit folks. Get your full version here for the PC, and the full version here for the Mac.

This program (and PS World in general), is an exception to the "whatever happens in Vegas stays in Vegas..." mantra. Take the information you learn home, share with friends, and pay what you learn from me forward too.

ASMP is sponsoring the talk, and I'm excited to come and present! If you're a blog reader, please come up and say hi before or after the talk!

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