Thank You Notes

The value of thank you notes - hand written ones - should not be under-estimated.

You've spent a great deal of effort cultivating that great client of yours, one you've wanted to work with for so long, and they've finally entrusted you with your first assignment. After you've delivered the images, and the invoice, what's next? Thanking them for the assignment!

The Washington Post this morning has a short story that had a huge photo illustration of various stationary types - Putting Your Stamp on the Mail, which starts:

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"There's nothing quite like sorting through a seemingly endless pile of bills, credit card offers and catalogues and unearthing an unexpected prize: a handwritten envelope addressed just to you."

So true. We send out thank you notes all the time, letting our clients know that we appreciate not only the assignments, but even being considered for the assignments we didn't get.

Find a local stationer in your community, and go in and get some attractive and professionally printed thank you notes done. You could just get generic cards, but why not go the extra step and have them printed with your name - or better yet - your company's name, on them?

Send the card along with a complimentary print, or a book you think a client would enjoy, or even by itself just to express your appreciation for the opportunity to have worked with them. Above is one we sent out this morning - simple, and to the point.

Go ahead, it's really easier than you think, and gratifying as well.

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