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Photo Business News & Forum: Superbowl Suckers - One Year Later
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Sunday, February 3, 2008

Superbowl Suckers - One Year Later

So, last year, at about this time, we wrote about the laughable Five Point Productions, who sought fame and fortune (Free photos (and $13 Superbowl ads)) "winning" a Dorito's contest.

Their last blog entry was from a year ago, where they were ever so excited about all their media appearances, which translates into more advertising exposure for Dorito's. I'd say that's because they're so busy they don't have time to blog, but judging from their portfolio, I highly doubt that's the case.
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On their blog, they note:
"This whole experience feels like we've just won the American Idol of the business world... and in a big way."
No, atleast the American Idol winners get some money and a record deal, you get nothing of the sort.

What have they done since then? Well, an ad for the "Wedding Chapel of Love", a local A/V company, another religious chapel, and, a "proof of concept" (read - not really a paid ad) for a local auto dealership.

Wow - these guys have really swung into the big time since a year ago! What happened to all their big dreams? Crashed in the crush of a $13 superbowl sucka-punch from corporate America.

Welcome to the real world, and thanks for further devaluing creativity.

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