PhotoShelter Begins Advertising Campaigns

PhotoShelter, who committed over $1M in advertising for 2008 when they launched The PhotoShelter Collection has begun placing their ads. With ads on MediaBistro (check here) as seen on the right. In a remarkably ballsy (but certainly appropriate) move, they call out Getty (NYSE: GYI) with what is apparently a quite legal call-out (see here as to how), saying "Stock Photos You Won't Find Through Getty".

But it doesn't end there.

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Smaller ads run with the tag line "PhotoShelter: 1000s of stock photos you won't find through Getty. Find a new vision daily", like the one at left. These ads are appearing on sites that use the The Deck advertising network, on designer-frequented sites like A List Apart, and Icon buffet, among others.

Similarly, if you hit refresh enough times, you'll cycle through the ads, you'll run across the one at right, for Digital Railroad.

I think that pointing out the obvious - that PS is offering images that aren't available on Getty is a smart move on their part, and with PS having over 8,000 photographers signed on, and adding over 3,000 images a day, in just under a year, they will be over half-way to Getty's library of content (Dan Heller suggests they have 2M images on his blog here), however you can expect that the PS offering will be much more fresh. This is, of course, if PS maintains their current pace, which you can almost be sure will increase, as compared to Getty's 2M, PS is heading full steam ahead at Getty, with creatives' best interests at heart.

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